On May 22, 1997, the USPS issued the first stamp in the Looney Tunes Series, honoring Bugs Bunny. The Bugs Bunny stamp was issued in conjunction with a campaign to launch the USPS’s “Stampers” program. As the official mascot of Stampers, it was hoped the animated character would help revive youth interest in the hobby of stamp collecting. A full-color, 12-page magazine was made available through the USPS Philatelic Fulfillment Service Center for a limited time, as part of the Stampers program.