Nine years later, Kennedy revisited the concept while campaigning for president on October 14, 1960. After a hard day on the campaign trail, Kennedy stopped at the University of Michigan campus to sleep. However, when he arrived he discovered that approximately 10,000 students had assembled to hear the presidential candidate speak. In that 2:00 am speech, Kennedy asked how many of the students would be willing to “serve their country and the cause of peace by living and working in the developing world.” With that simple question, the Peace Corps was born.