During her husband's term as President, Rosalyn Carter began her consumer education program to teach Americans how to create a budget and stretch their shopping dollars. Late in 1978, she began petitioning for a consumer education stamp to make the public more aware of her program. Because she mainly targeted minorities, such as Hispanics and African-Americans, she wanted two stamps printed - one in English and another in Spanish. The stamp's production was held up for several years while the Postal Service and the Citizen’s Stamp Advisory Committee deliberated as to whether the U.S. should begin printing stamps bi-lingually. Eventually, it was decided that the stamp would be released in English. The stamp was issued in 1982, after President Carter had left office.